International Business Management Report Nike Marketing Essay
Analysis of Nike's brand exploitation and marketing strategy in different business periods based on P-marketing theory Highlights in Business Economics and 636-641Nike is currently the world leader in the sports footwear and apparel industry. It uses innovation to produce top quality products. The company's tremendous success in capturing the largest market share in the market is mainly due to its research, development and marketing efforts. Nike is an extremely competitive organization. Nike's Operations Management, Areas. 1. Design of goods and services. This strategic decision area concerns the design of Nike's athletic shoes and other products. The objective of operations management is to ensure that product design matches the organization's capabilities and business objectives. The report examines the changes in the sportswear market over the years. The reports also include the analysis of the BCG matrix and the Ansoff growth matrix for Nike's new product: casual shoes. This report is supported by my personal experience, published and actual situation. Content marketing. A technique known as content marketing involves creating material in a number of forms, including. such as blogs, films and social media posts, to raise awareness.