Developing an Integrated Marketing Mix Plan Essay
Marketing Mix: A marketing mix usually refers to E. Jerome McCarthy's four P classification for developing an effective marketing strategy: product, price, placement or distribution, and. Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It ensures consistency wherever customers choose to interact with a business; The four Ps are a 'marketing mix' consisting of four key elements: product, price, place and promotion, which are used in marketing a product or service. Typically, successful marketers and businesses take the four P's into account when creating marketing plans and strategies to effectively market to their target audience. While there are many, you need to identify a clear audience insight. The one common factor of every successful campaign is a clear and compelling insight. Mark Pollard, a leading strategist and author of Strategy is Your Words: “Insights are unspoken human truths, truths that the subconscious recognizes when it sees them. Insights often form the arsenal of comedians and poets. Understanding the marketing communications mix is crucial. A balanced combination of advertising, direct marketing, PR, digital marketing and traditional media ensures an integrated approach. Conclusions. In a dynamic marketing landscape, an integrated marketing communications strategy is the linchpin for brands that pursue it. The marketing strategy is a direct expression of how and to what extent the company plans to trade. It shows the company's settings intended to overcome challenges in the market and prevent potential losses. The marketing plan is also essential for analyzing the company's internal strengths.