Business and Market Analysis of BMW Essay
Company Profile. Ranker 2014 stated that BMW Group was founded and is now one of the top ten car manufacturers in the world, owning three best brands and occupying a robust position. BMW was the third highest ranked brand in the industry, with an estimated net worth of billion dollars CITATION Dou18 \ Bolduc, 2018. Forbes ranked it as the most valuable brand CITATION For \ Forbes, n.d. This shows that BMW not only has a strong brand image , but also valuable. CONCLUSION: Therefore, Porter's Five Forces analysis for BMW shows that the company maintains its strong brand image and standard in a very intense competitive environment, with its highly experienced engineers and designers releasing new products and the company being known for its reliability. It is developing its hybrid, BMW's organizational structure is designed to enable multinational business growth in the automotive and motorcycle markets. The company's structural features support strategic management that supports business growth and development in these vehicle markets. The features of BMW's structure are: Departments for companies. The industrial environment examined in this PESTEL analysis includes the competitive pressures evident from BMW's Five Forces analysis. The company competes with Ford, General Motors, Toyota, Tesla and other automakers, as well as motorcycle manufacturers such as Harley-Davidson. competitors and BMW experience the,