The Hierarchy of Effects Hoe Marketing Essay
The hierarchy of effects is a marketing concept that looks at how advertising influences customers' purchasing decisions for specific items and brands. The hierarchy of effects theory considers a range of: The hierarchy of effects helps marketers understand and influence customer behavior by detailing consumers' steps in making purchases. The six phases of the HOW models, first the traditional hierarchy of effects, are reviewed and then supplemented with new developments in advertising and persuasion research to identify five key phases: Brand Awareness. This article addresses three general questions about advertising effects hierarchy models: 1 Why advertising effects hierarchy models do not accurately describe advertising effects effects. 1. Model. The AIDA model is the hierarchy of effects model that defines four stages that a consumer goes through before purchasing a product. Attention, interest, desire and action. This model was developed by the American businessman E. St. Elmo Lewis. He states that if an ad is to succeed, it must stick to it,