Mcdonald Case Analysis Marketing Essay
The important political factors that influence McDonald's are trade agreements, tax reforms and public health policies. Based on improved local and international trade, McDonald's has opportunities for further expansion. Additionally, the company may consider reforming its business practices to minimize the potential impact of tax reforms. With sales of more than $2 per year, the company continues to dominate the fast food industry despite increasing competition from other players. . The company's fast food business is characterized by high efficiency in running the business and serving the customers. The current market conditions can be described as favorable for McDonald's. The company's current shares are up. and have experienced a fairly steady increase, which can be considered a positive trend, see Figure 1. McDonald's: shares “ McDonald's Corporation MCD ”. As figure above: The main political factors affecting McDonald's are trade agreements, tax reforms and public health policies. Based on improved local and international trade, McDonald's has opportunities for further expansion. In addition, the company may consider reforming its business practices to minimize the potential impact of tax reform. Earnings for the fourth quarter indicated an increase in total sales of 5. along with a net profit of 1. of 1. share. McDonalds prides itself on several strengths, including its significant market share and strong brand name, image and reputation. The main objective of this marketing plan is to increase the sales level of McDonald's burgers. As of the results released towards the end of the month, sales increased. cent Sodersmith, 2010: This increase was largely attributed to the addition of new items to the menu. Today, McDonald's can easily dismiss Burger King by telling one of its most famous brand ambassadors, “I don't know her. ”. “McDonald's was the leader for the longest time, so they spoke with the voice of someone who is a leader in the marketplace. They are not concerned with rivalry, they have always been very stable. Strengths McDonald's, a multinational American fast food company, has several strengths that explain its performance and dominance in the food industry. First, the company has a stable revenue stream from sales, franchising and marketing. of, its franchise-focused “SWOT”. Despite spending less than intended, McDonald's incurs minimal costs. Customers can follow the same procedure for ordering fries. The prices are as follows: a medium size costs 1.29, a large size costs 1.59 and a super size costs 1.79. For comparison: the large boy costs € 0 extra compared to the medium boy, while.