The study of organized retail marketing essay
This study uses Booms and Bitner's comprehensive marketing mix 7Ps to explore factors for purchasing from an organized store. A condemning example of college goers from South Delhi was asked to do so. In terms of scale, we are stocking stores across Hong Kong this year. However, OKASHILAND's outlets are located in Hong Kong. Their stores were generally located in MTR stations and shopping mall. has a larger market segment. Difficulty Store has adopted the policy: A successful store requires a unique image that can leave an impact or visual image in the consumer's mind. Visual merchandising can help create a positive image that can lead to successful sales. It not only communicates the store's image, but also strengthens the store's advertising efforts and encourages the customer to visit. · The income from organized retail trade w.r.t. INR0. INR2.4 trillion, and that is expected to happen. growing at a remarkable pace to an expected INR5.5 trillion. However, the penetration of organized retail into the food and grocery segment was. 6, thereby revealing the prominence of unorganized retailers, who hold market share. 5. Organized food retailing. Organized food retailing in India is highly competitive, with a few major players trying to lure consumers with lucrative offers. The current study focuses on the customer impact of different marketing strategies implemented by the selected outlets and on customer perception. towards this one.