Reason for brand extension marketing essay
GET ESSAY. creating a brand extension for a chosen product, including the rationale, target audience, marketing strategy and ethical considerations. Brand Extension Assignment: Choose a product and write a page paper discussing how you would create a brand extension for that product. Add your rationale for the brand, examples of brand line extensions. 1. Carlsberg. There are many examples of brands that have used product extensions as part of their brand extension strategy. Carlsberg is an example of the multinational brewery group that offers their standard Danish lager in bottles, cans, on tap and many more forms. Companies need the right people to carry out the promotion of the product or service. To make the connection between the mixes in a different way: the extended mix is a customer-oriented toolkit to improve the marketing mix. The comprehensive marketing mix helps companies define their marketing strategy in a well-rounded system. A creative brief contains short descriptions of your objectives, the business problem to be solved, the target group, your positioning, key messages and competitive information. An organization can create a new brief for each project, or, more commonly, use a corporate creative master brief and tailor the details to projects. Identify the opportunity. 2. Define the value proposition. 3. Develop the product or service. 4. Create the marketing strategy. 5. Launch and monitor the brand extension.