Godrej's brand image benefited the company's marketing essay
Godrej has revamped its core brand and launched a TVC to communicate that. The revamp was done in collaboration with brand consultancy Interbrand, and the marketing budget is around croreGodrej, the brand we all know, is an Indian multinational conglomerate that was founded almost ago. The people behind the founding of Godrej are Ardeshir Godrej and Pirojsha Burjorji Godrej. Being a conglomerate company, Godrej operates in many sectors such as consumer goods, real estate, furniture, industrial, 1. Godrej Consumer Products Ltd. Godrej Consumer Products is a leading company in emerging markets. Godrej Consumer Products is engaged in a fast-moving consumer goods business, manufacturing and marketing home and personal care products. Turnover: ₹ 13. Operating profit: ₹ 2. Net profit: ₹ 1. Digital marketing has proven to be a key factor and has helped attract many customers. Godrej Summit, in Gurgaon, million sq ft apartments. The project must be. The product is being launched at a disruptive price of ₹99 ml. Godrej Consumer Products Limited GPCL currently plays with Ezee in the portfolio of liquid detergents for wool and. Creamline Dairy Products CDPL has rebranded Jersey as Godrej Jersey. By integrating Godrej, the rebrand aims to further strengthen the trust that the company has built among many. A strong brand image generates referrals. A powerful brand image acts as a glue, binding consumers to your business so they work with you, stay with you, and tell others about your business. 3. A strong brand image increases sales. A solid brand image has a direct influence on consumers' purchasing decisions. Godrej Tyson Foods Ltd. GTFL, the farm-to-fork joint venture of Godrej and US food company Tyson Foods, with brands like 'Real Good Chicken' amp frozen ready-to-eat brand.