The Necessity and Value of Customer Satisfaction Marketing Essay
You first need to understand the customer value concept, what a customer considers value, and how a customer's value needs change over time, and how to do that. When marketing services, there are five factors that are important in achieving and maintaining customer loyalty. Reliability, security, tangible things. Simply put, customer satisfaction is a measurement that determines how well a company's products or services meet customer needs and expectations. In marketing, a company must produce valuable products to satisfy large customer segments. Peppers amp p. 62. At the same time, customers should be: Our reasons why is customer satisfaction. Customer satisfaction drives customer loyalty and business growth. High-quality products and according to Zendesk research, customer satisfaction leads to greater customer retention, greater customer lifetime value and stronger brand reputation. In a nutshell, these are the main advantages of the disconfirmation model. Disconfirmation theory states that satisfaction is related to the size and direction of the discrepancy between prior expectations and actual product performance Swan Amp Coombs, 1976 Oliver, 1980 Barber Amp Venkatraman, 1986. For them, people use judgment standards when rating products.