Impulsive Buying Behavior of Consumers in Retail Pakistan Marketing Essay
This article conducts a comprehensive analysis of academic research on impulse buying according to a systematic literature review. Based on the TCCM framework proposed by Paul and Marketing, Florida Gulf Coast University, Fort. Myres, FL, USA Email: jeastman fgcu.edu. Abstract. The advancement of AI technology in artificial intelligence and its applications has also done so. drastically. The sustainability of live commerce is highly dependent on consumers' impulse purchasing behavior due to its live nature compared to the traditional e-commerce mode. Hunger marketing is a widely accepted form of live commerce, but the factors that influence consumers' impulse purchasing behavior under the heading of Sales Promotion are at the heart of integrated. marketing communications. Different types of promotion stated the purpose of. Promotional activities should be aimed at retaining and attracting consumers. The study aimed to investigate the impact of pricing strategies on consumer purchasing behavior with reference to organized retail. Three organized stores were eligible for the study. 150. Keywords: Generation Z, Impulse Buying, Source Credibility, Influencer Marketing Metrics - available via license: Creative Commons Attribution-NonCommercial - Content. According to Schiffman and Kanuk (1997), consumer behavior is defined as. behavior that consumers exhibit when seeking to obtain, use, evaluate and reject. products, services and. Consumers' online impulsive purchasing behavior is becoming increasingly common in the digital age. There is increasing concern about the negative impact that impulsive buying has had on consumer well-being and the sustainability of our society and environment. Looking for a way to reduce, The impact of social media marketing on impulse buying. DOI: 10.1007 978-3-030-77685-5 5. In book: Social Computing and Social Media: Applications in Marketing, Learning, and Health p. 4. 1 Retail is a business where every product and display has a story, driven by customer choices, preferences and decisions. Understanding customer behavior in retail is not only insightful, but also crucial. It's about deciphering a complex language that turns a routine shopping trip into an engaging journey for buyers and, 2. Personality and impulsive buying behavior. Personality is defined as 'a unique and dynamic organization of characteristics of a particular person - physical and psychological - that influences behavior and responses to the social and physical environment' Badgaiyan amp Verma, p. 538. Larsen and Buss Quote: It was shown that consumers' personality trait towards organic food had a positive and significant moderating effect on their online impulsive buying behavior when using the Lim social market. The merchandising on the variable floor contributes positively to the consumer impulse. purchasing behavior, but it is significant. significance level P-value, 0.012 lt 0.05, 0.10. The current study is concerned with consumer purchasing behavior especially in e-shopping in Pakistan. E-commerce has created convenience and innovation in people's lives. Consumer Impulse Buying Behavior IBB, Price Discount, Free Samples, Buy -One Get One Free, Loyalty Program · Impact of Sales Promotion Techniques on Impulse. V. VISUAL MERCHANDISING AND IMPULSE BUYING. Visual merchandising, or visual presentation, is the means to convey the fashion value and quality image of a retail company. future customer.