Customer satisfaction with Buckingham Ford marketing essay
Many management theorists and consultants urge companies to focus on the needs and satisfaction of their customers - this is common in strategic management, the marketing concept, the pursuit of 'excellence', market orientation, total quality management, relationship marketing strategies and service quality. theorists. There are many reasons why customer satisfaction is important to marketing and other teams. 1. Customer satisfaction helps you predict and work proactively. Without CSAT and similar customer, Introduction. Customer satisfaction is the key to success for a company. It can lead a company to success or complete failure Simon, 2006, p. 4. If a company manages to achieve high customer satisfaction, it will be one step closer to building a new relationship with them. Satisfied customers can easily be converted into loyal customers. Customer satisfaction can be understood through five business factors that interact with each other. The Almohaimmeed 2019 research shows how customer satisfaction, management relationship, customer loyalty, profitability and retention are interrelated. A third reason is to create positive word of mouth among their peer and consulting communities. This study of telephone interviews with mid-sized business owners in the US shows that positive word of mouth is a powerful factor in the purchase of financial services, but is less effective in predicting ultimate service satisfaction..