The Development Strategies of Budget Hotels in China Marketing Essay
This article analyzed and examined the marketing strategy of the luxury hotel Four Seasons Hotel through P-theory. The marketing strategies of luxury hotels were examined and discussed through SWOT analysis. Ultimately, it was concluded that price, place, promotion and product all influence consumer behavior. The alternative business development strategies are being prepared, improving the marketing strategies SO-1, developing tourism and educational services SO-2, optimizing social media and e-commerce. In China, two types of hotels exist besides star-rated hotels and unrated budget hotels. Due to the dynamic economic development of China's tourism industry, the number of star hotels has increased. ArticlePDF Available. Analysis of the marketing strategy of Chinese sports brands, taking ANTA Company as an example. Advances in Economics Management and Political, 1 126. Importance of strategic management in a hospitality business. The hospitality sector needs a strategic management process. Strategic planning lies in the value of planning ahead so that the sector can perform well. This is because if they fail to plan, they plan to fail. Heskett, 1986, p. 9. So, in the advancement of the hospitality industry, it is important for hotel sales and marketing to understand customer behavior to create effective marketing. Constantly compare hotels' marketing strategies, products, prices, channels and promotions with those of closest competitors 6 This analysis will help the company prepare an expected1. Research background. The budget hotel sector has a shorter development history worldwide compared to the full-service hotel sector. According to Gilbert and Lockwood (1990), budget hotels in the United States began with the opening of the first room-only hotels in California. These online reviews play a crucial role in shaping. consumer perceptions, which influence their decision-making process and ultimately impact the success of hotels. This article examines de facto.