Global organizational environment of Ikea Marketing essay
More than a retailer. To meet the needs of our customers, we have a unique business model and value chain. It includes product development, design, supply, production and sales. And of course it starts and ends with our customers. Our value chain is about putting people first, and that starts with listening to people's needs. The IKEA retail business is operated through a franchise system with franchisees authorized to market and sell the IKEA product range within certain geographical areas. Inter IKEA Systems BV is the owner of the IKEA Concept and a global franchisor of IKEA, which also commissions several IKEA companies to,