Business Analysis of Numico Essay
History. The Costa Coffee is a British-based company that has spread its wings worldwide. It is a wholly owned subsidiary of a company known as Whitbread, which it has complete control over. Costa Coffee is highly rated among other coffee houses worldwide, where it is comparable in size to Starbucks. However, it is the market leader in Britain. Coca Cola is the largest brand in the world. “Coca Cola Company is the leading brand in the soft drinks market and is responsible for a range of brands including MyCoke Collection, Fanta, Sprite, Schweppes, Powerade, Kia Ora, Dr Pepper, Lilt, Relentless, Oasis and Glaceau Vitaminwater” O' Reilly, 2012.