Academic Literature Review of Service Quality Marketing Essay
The service quality gaps model is one of several theories of service quality that play an undeniably crucial role in the service management literature. The gaps approach makes expensive and critical proposals about how the idea of service quality should be understood, as well as about the modes of service delivery. The aim of this article is to provide a systematic review of the literature published on the different aspects of service quality in the world. healthcare industry. The research is based on secondary information. BRAND LOYALTY: A LITERATURE REVIEW. Niken Permata Bhenu Antonius Satria, Universitas Widya Mataram, Yogyakarta, 2,3. Email: niken.permatas gmail.com. 2. Hire your ideal essay writer online. Browse paper writer accounts to see their ratings, customer reviews, and other information. Compare different experts and choose one to write paper for you. 3. Get your paper ready. Once your order is ready, download the document to check if it meets your needs. This study examines the use of the concept of perceived service quality in public services. A literature review was conducted using a bibliometric approach to identify the trends, characteristics, key topics and other relevant aspects on perceived public service quality in the academic literature. Download conference paper PDF. Finally, Realizing economies of. scope and scale Modi et al., 2000. Amazon.com's marketing strategy is. designed to strengthen the Amazon brand. name, increase customer traffic to the. Findings - This study found that there are only two dimensions of service quality, namely reliability and assurance, and three aspects of relationship marketing, namely Islamic ethical behavior. For company characteristics, service quality n. 1, and offer, i.e. offer of products and services, n. 9, especially affects a consumer's decision-making process.