Label usage among consumers Marketing essay
Certain foods on the market boast the 'clean label', which emphasizes simple process, avoidance of unnecessary food additives and palatability. However, consumers are still not familiar with the clean label, and different consumers have different perceptions and interests, which arouses interest in the study. The research into how labeling affects consumers can be divided into four measures of effectiveness: reported use, 2 the understanding of labels as measured by self-reports or objective tests that gauge 'actual' understanding 3 retail data to track how nutrition labels influence consumer purchases, changes in, 1. Introduction. When searching for foods on the market, consumers use various sources of information, including the information on the food label1,2,3. The label of a food product plays an important role, as it provides all mandatory information about the nutritional composition, safety and quality of food. Purpose The purpose of this article is to study the use and influence of food labels by young consumers. from an emerging market where the regulation of food labeling is a relatively recent phenomenon.