Strategic options of a manufacturing company essay
Introduction. Crane Manufacturing Company CMC is an organization that has been operating successfully in the market for over half a century. It's a profit center, with employees. Although it is also part of a larger company, manufacturers and policy makers need new approaches and capabilities. Companies must develop a very detailed understanding of specific emerging markets, as well as the needs of their existing markets. In recent years, Tata Motors has succeeded in taking advantage of international opportunities. The percentage of income from international activities has increased. 80 Therefore, the strategy is worth studying. 'Flexible Strategy Framework' is used to analyze the strategy of Tata Motors that has evolved to acquire it. The strategic phase consists of three components: segmentation, targeting and positioning. The tactical phase involves designing and implementing various tactics to achieve the formulated strategy. These tactics are also called the '4Ps': product, place, promotion and price. Kotler, 2003.