Organizational and marketing strategy used by Nokia Marketing essay
The company will apply the marketing mix which includes the product strategy, distribution strategy, promotion strategy and pricing strategy. The market research showed that Nokia's marketing strategy is able to attract new customers and retain existing customers. The theme, Essay: Nokia's marketing strategy. from Essaysauce. Essay Details and Download: Topic Areas: Marketing Essays. Reading Time: Price: Free, Branding and Marketing Strategies Used by Nokia Paper Sample Free Essay Sample ProEssays.net. Paper type: Essay: Pages: 4: Word count: Date: 11/07/2022: Categories: Business. After Nokia segments its market, they develop a differentiated strategy for different segments. They aim to increase their market share by targeting all segments. While their history of past products shows their suitability for all age groups, recently launched products seem to be targeting the younger generation with an introduction. Interactive technology can be considered a unique strategy to attract customers. These technologies include the techniques of customer care and communication, which gives the customers the great opportunity to share their complaints and proposals with the company, and it is known that the ability to share the thoughts and proposals,