Global marketing for hospitality and tourism essay
This chapter examines some of the key issues and principles of tourism and hospitality marketing. The terms 'tourism' and 'hospitality' are defined and then Hudson's book Tourism and Hospitality Marketing: A Global Perspective provides the reader with useful insights into key themes and issues in Marketing for Hospitality and Tourism, Global Edition. Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu. Pearson Higher Ed, - 688, This chapter examines the business environment in which tourism and hospitality marketers and their organizations operate. It starts with an assessment of the internal environment. Here, Tourism and Hospitality and Tourism Marketing, 7th Edition is the definitive source for hospitality marketing. This chapter takes an integrative approach and is highly visual. This chapter discusses how digital marketing and social media marketing are used to promote tourism and hospitality product offerings. It begins by reviewing Hudson's book Tourism and Hospitality Marketing: A Global Perspective, which provides the reader with useful insights into key themes and issues in contemporary tourism marketing. The text is written in simple language, defines key terms and includes extensive coverage of marketing principles. More international case, this page of the essay, download the full version above. Tourism is recognized as an important industry in the Philippines. Its importance as a key driver and contributor to socio-economic growth is recognized in the Republic of the Tourism Policy Act. It has seen an increasing direct contribution to digital marketing in tourism and hospitality. DOI: 10.1007 978-3-030-64111-5 12. In book: Marketing Tourism and Hospitality pp.369-415 Authors: Richard George. To read the full text of.