Media globalization Look at the media essay
Presenting globalization in accessible language as a multifaceted process encompassing global, regional and local aspects of social life, Manfred B. Steger says: In this sense, media globalization is about the way in which most national media systems have become more internationalized and being more open to outsiders. , Resume. Today, mass media is seen as playing a key role in enhancing globalization, facilitating cultural exchange and multiple flows of information and images between countries. The chapter ends with a discussion that places the discourse theoretical approach in relation to broader issues of cultural and political transformation. The role of technology in media globalization is transformative, reshaping the way information is shared, cultures are exchanged and connections are forged across borders. the,