The Important Analysis of Macro and Micro Marketing Essay
Micro-Environment - Marketing Environment Analysis. Unlike external macro-environmental factors, these forces have a direct impact on your organization or brand. There are different classifications for this. But the simplest is Competitors, Partners and Customers. A thorough analysis of microenvironmental factors is necessary. Macromarketing always has a large scope. This means that more attention is paid to aspects that go beyond the scale of micromarketing. Macromarketing is a mechanism that addresses problems at the intersection of the market and society. Marketers generally view it as a mechanism that helps them study the opportunities and possibilities,