Introduction to Jaguar World Marketing Essay
Introduction Jaguar land rover automotive plc is a British multinational company founded in Waldchen, 2013. The company primarily engaged in the development, production, design and sale of vehicles, Jaguar, Land Rover and Range Rover, has its head office in Whitley, Coventry in the United Kingdom Waldchen, 2013. Introduction. Global marketing is the marketing of products and services on a worldwide scale. It also refers to reconciling or taking commercial advantage of the similarities, differences and opportunities in global operations for the purpose of achieving global objectives. Global marketing is not a revolutionary shift, but it is an evolutionary process. A study conducted by Mass Relevance that provides a social media management platform to customers found that consumers are more likely to trust a brand that has a social media presence, and that consumers interviewed have already made purchases based on its presence on social media and reviews Chaney, 2012. During this period, Ford-owned Jaguar and Land Rover also suffered huge losses due to the recession. Tata Motors eventually acquired Jaguar and Land Rover from Ford Company for a net amount of,