Marketing Mix for Kelloggs Cup Pasta Essay
Because Kellogg's strategy to enter and grow the Indian market involved a number of different stages, a critical discussion must examine each stage of Kellogg's approach in turn. The first phase of Kellogg's entry into India was when the company entered the market with three variants of corn flakes, in expensive packaging. It is an essential part of a marketing plan structure that defines the tactics to be used to implement the marketing strategy. The P's of marketing consist of: Product. Promotion. Price. Place. People. Process. Physical evidence. Kellogg's India regarding P's of Marketing: According to Borden, 1964, the marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, package display, maintenance, physical handling, fact-finding and amplifiers. analysis.