Adidas and Reebok merger marketing essay
1. Sporting goods industry. To understand the situation of Adidas and Reebok, we have to go back several years. with a worldwide sales volume of $126 and annual growth rates of -5 in the previous years, the sporting goods industry was one of the most promising industries in. A review of the case study brings details such as competition and changing consumer behavior forward. Throughout the case, competition is a detail that determines the success rate of Reebok and Adidas. Before the merger of Adidas and Reebok, Nike was the main competitor. This is clear from the case that Nike went ahead with. The sports industry in the United States witnessed the merger of two cutthroat competitors, Adidas and Reebok, through a friendly takeover aimed at taking on their common rival and market leader, Nike. Subsequently, the acquisition deal was announced for 3. resulting in an increase in stock prices for both companies. Adidas acquired the Salomon Group for 1. Nike acquired Converse and Reebok acquired The Hockey Company. Adidas and Reebok - Two mega trade names. In Adidas Salomon announced its programs to get Reebok for an estimated value of a‚ 3. 3.78,