Business Strategies in International Markets Marketing Essay
Strategic planning in international marketing is essential in a modern, competitive international market. As the world is developing rapidly, companies are growing and profits are also increasing. Therefore, strategic planning is necessary for survival. When talking about international marketing strategies in Factors to Consider When Entering a Foreign Market. Understanding key macroeconomic indicators is an essential international business skill that provides a broader context that, when combined with company-level analysis, can not only give you greater confidence in the decision to expand internationally, but also gain traction give on the Zara brand. The portfolio expansion strategy includes both brand acquisition and brand development. According to Damoiseau, Black and Raggio 2011, p. 271: 'brand creation involves the introduction of a brand that is new to a company and the market'. The strategy has several advantages.Anderson, EA. Coughlan, ATC. 1987. Entry and expansion of the international market through independent or integrated distribution channels. American Marketing Association. Vol:51. P:71-73. Anon. 2018. Impact of Brexit on businesses in Great Britain. Market inspector. 5.