Operations and Strategies of Coca Cola Company Business Essay
Coca-Cola is one of the most globally active international companies; a percentage of its sales come from outside the US and it is therefore one of the most experienced in tackling emerging markets. Global consumer goods company Coca-Cola has launched a digital academy to upskill managers and team leaders on the front lines of business operations. In its first year, the academy trained more people in digital skills using a combination of go-and-see visits, immersive bootcamps and e-learning modules. This comparative essay analyzes the marketing strategies of Coca-Cola and PepsiCo. Coca-Cola is known for its classic marketing campaigns that focus on emotions and memories. One of their best-known campaigns is the Share a Coke campaign, where the company personalized its products with customers' names. COCA Cola uses data analyzes to stimulate innovation. Given the scale of its operations, Coca Cola generates a significant amount of data across its entire value chain - including sourcing. Karanis 2013, p.1 explored that PepsiCo's corporate level strategy has provided its customers with a wide range of products and services with strong brand gratitude emanating from The Coca-Cola Company. 7 Share interest in Monster. The Coca-Cola Company will contribute its energy portfolio to Monster, and Monster will contribute its non-energy portfolio to The Coca-Cola Company. Monster will be The Coca-Cola Company's exclusive energy game. Focuses on Monster as a Pure Play Global Energy, - Employees of The Coca-Cola Company TCCC and Coca-Cola North America CCNA contact KO HR Help online through Coca-Cola Connect or by calling: 1-877-676 - for implementation - Statement from James Quincey, Chief Executive OfficerInnovation and transformation are the key points for business success. Coca-Cola is the world's largest distributor and manufacturer of soft drink concentrates and syrups. Started as a beverage manufacturer and retailer with its flagship product Coca-Cola. The marketing strategies, innovation and transformation are embedded,