Consumer usage behavior towards social media marketing
This essay aims to explore the role of SM in purchasing decisions, examining phenomena such as electronic word-of-mouth eWOM, social influence culture, targeted advertising, and algorithms. The main framework introduced in the analysis is the Veblenian social psychological model, and the essay argues that SM users. Therefore, some consumer psychologists and researchers in related fields, such as marketing and business, are interested in addressing these social issues through the lens of consumerism. Consumer researchers seek to understand how and why consumers make beneficial choices in areas such as sustainability and health. In all these cases, consumers engage in deliberate consumption behavior, primarily to generate content to post on social media, see Petter, 2017. Woods, more examples. We call such consumption behavior social media-oriented consumption SMCC. As social media use increases, so does the content. Dr.MPKumaran and et.al. 2022 investigated a study on 'Consumer purchasing behavior towards. social media marketing”. The aim of the research is to find the factors that influence the customers. Social media has made drastic strides in building successful consumer engagement, both in brand building and sustainable consumption. This article is a review of the articles on the influence of social media marketing on consumer involvement in sustainable consumption practices that have been published over the years. This research aims to increase the understanding of the factors influencing consumer attitudes towards social media marketing and influence the use of social media. By reviewing the theories of the reasoned action approach, the article proposes a research model, which examines the determinants of consumers' attitudes towards the use of social media in influencing the purchasing behavior of young adults. participants were between the age group, 69.7 years and 19.2 years old. -