Introduction to Brand Extension Concept Marketing Essay
The authors study the determinants of line extension success using data line extensions of cigarette brands over a one-year period to examine the relative effects of brand extension. Brand extension, also called brand stretching, is a marketing strategy in which the company uses its existing established brand name for a new product or category. This new product or product, brand extension, has been widely adopted by many companies as a growth strategy in recent decades. Loken, Zhang and -90 of new product introductions are done through brand extension Keller et al. 2011. Brand extension can be used to leverage the benefits. Brands have great meaning and value for both the buyer and the seller. Brands are centered on what the seller promises to deliver to its customers and on consumer expectations of a particular product. A brand can be defined as a name, slogan or anything else that can be used to identify and differentiate a particular product or service. The Seven P's of Marketing Mix is a marketing theory that describes the various aspects of a company's marketing plan. It consists of the following seven elements: product, price, place, promotion, process, people and physical environment. Each component plays an essential role in the success of a marketing campaign. One of the most important effects was making brand extensions more attractive and frequent. Although leveraging the brand equity of a successful brand will make introducing a new brand cheaper, success depends on the underlying brand knowledge and image among consumers. Exploring the consumer dimensions of the brand, Porsche is a German sports car manufacturer founded by Ferdinand Porsche. The company is headquartered in Stuttgart, Germany and is known for its powerful, luxury sports cars. Porsche is one of the most iconic and recognizable brands in the automotive industry, with a reputation for engineering and design excellence · Capture your reader: Provide background information: Present your thesis statement: Map out the structure of your essay: Check and revise. More examples of essay introductions. Other interesting articles. Frequently asked questions about the essay introduction. Here are the top tips for writing an essay introduction: 3. Hook the reader: Start with an engaging hook to grab the reader's attention. This can be a fascinating question, a surprising fact, a relevant email or an anecdote. Provide background: Provide a brief overview of the topic and set the context and stage for the brand background. Dyson is an international company based in Singapore that specializes in the production of technological home appliances, including lamps, vacuum cleaners, hand dryers and hairdryers. It was founded in Great Britain and is headquartered in Singapore.