Customer Perceived Benefits of Barclays Bank Essay
The management of Barclays Bank also took over when money was stolen from a woman who had a bank account with the organization. The woman said: “I had informed the bank about the lost money.” However, the bank argued that it was negligent and that this was why the money was stolen. The result was a decline in brand trust, a key driver of customer loyalty in the banking sector. Barclays' confidence levels, already low, plummeted. compared