Integrated Marketing Communications and Its Concepts Marketing Essay
The marketing concept is a fundamental marketing initiative on which organizations can survive by satisfying customer needs and wants. It has evolved tremendously and reflects the approach to doing business. The main goal of most organizations is to obtain profits to achieve the profits that such organizations have to take into account. 1. Integrated Marketing Communications is the foundational platform that gently desegregates a given company and aligns its varied communication channels to help deliver a consistent, compelling, clear message about the organization and its products: 114. According to Kotler and Armstrong, Integrated Marketing is Communications IMC a concept in which a: “Company carefully integrates and coordinates its many communication channels, mass media advertising, personal selling, sales promotion, public relations, direct marketing, packaging and others to provide a clear, consistent, The 'meaning' of integrated marketing communications to deliver ”, Journal for Marketing Communication, vol. 2, n 3, 1996, pp. 159-172 SMITH, Paul, “Benefits and Barriers to Integrated MarketingOver the past quarter century, the concept of integrated marketing communications IMC has spread throughout the world and become an integral part of marketing, and even business communications. Insights into Interpreting Integrated Marketing Communications: A Qualitative Comparison of Two Countries - Author: Lynne Eagle, Philip J. Kitchen, Sandy Bulmer - This research paper aims to explore the theoretical and practical applicability of integrated marketing communications. - Presents the findings of a qualitative two-country abstract. The role of marketing communications in advanced economies can hardly be underestimated. The sheer volume of media communication is staggering, and its effects are ongoing. The purpose of this article is to comprehensively review the literature of the provocative concept – Integrated Marketing Communications IMC. Taking as its starting point the model of integrated marketing communications IMC, which is based on the principle that the company integrates the marketing message conveyed to the consumer, this article shifts the focus by emphasizing the message integration of the consumer. An overview of the marketing, summary and figures. Purpose Although integrated marketing communications IMC is a well-known concept in academia, there is insufficient theory on what it means in practice to 'do IMC'.