Factor influencing consumer behavior and choice Marketing essay
According to Durmaz and Durmaz 2014, consumer purchasing behavior towards a typical consumer good is influenced by personal, sociological, psychological, marketing, economic and political factors. The second example is how the concept of consumer knowledge is described as something that influences consumer behavior. It is easy to think that all kinds of knowledge influence consumer behavior. However, in marketing books, the examples refer to knowledge of certain brands. 5.2.2. Suggestions Moreover, due to the coronavirus COVID-19 pandemic, consumer behavior has changed, with consumer satisfaction influencing purchasing initiatives and online decision-making. Cognition and affect have a long history of influencing an individual's purchasing behavior. The change in one of the dimensions leads to a proportionate change in the corresponding factor, and a number of studies have been conducted to determine the role of cognition and affect in consumer decision making; This essay delves into the complexity. interplay between cultural factors and consumer behavior in social media, with emphasis on a cross-cultural comparative study between Japan and India. Buying behavior is a function of several factors: the consumer himself, his social environment, the competing products on the market and the brand's marketing strategy. Gomas 2018 Consumer behavior is the study of how individual customers, groups or organizations select, purchase, use and dispose of ideas, goods and services to meet their needs and wants. It refers to the actions of consumers in the marketplace and the underlying motives for those actions. Engel, Blackwell and Mansard define consumer behavior. With the advent of new and emerging competition in the retail industry, this gives rise to exploring new elements in influencing customer purchasing behavior. The larger retail brands are responding to these factors. Marketing and advertising. Personal factors. Social and cultural influence. Economic power. 1. Marketing and advertising. Advertising is one of the factors that influence purchasing behavior, the way consumers make purchasing decisions and consume products. We are constantly bombarded with advertisements. More country-specific studies have been conducted, such as that by Diallo, Chandon, Cliquet and Philippe, which discussed the behavior of store brands and customers in France. The factors influencing consumers' online shopping in China and Malaysia have been investigated by Gong, Stump and Maddox, and psychological factors, motivation, perception, learning and attitudes have found that there is a. significant positive impact of these factors and consumers' fashion consumption behavior. in. Kareklas, Carlson, and Muehling provided a theoretical assessment of the factors that influence consumers' purchasing behavior for organic food products. Kapoor and Munjal, 2017, segmented Indian female consumers using cluster analysis based on their health orientation and perception towards functional foods. The least influence on the purchasing behavior of cosmetic products with variance. 80. Conclusion: This research has been able to provide significant insight into the purchasing behavior of. consumers. Opeodu OI amp Gbadebo SO 2017. Factors influencing the choice of dental hygiene products by dental patients in a Nigerian teaching hospital. Annals of Ibadan. Trivedi J. 2017a. The effect of viral marketing messages on consumer behavior. Journal of Management Research, 17 2, 84-98. Google Scholar. Trivedi J. 2017b. Doing.