Focus on strategic planning within Ryanair essay
Taking into account Porter's generic business strategies, Ryanair adopts a cost leadership strategy to push itself to achieve its mission: the report analyzes Ryanair, its success factors, the strategic leadership of Michael O Leary, the environmental situation and the sustainability of Based on an integrated framework of marketing strategies , this study develops and tests a new perspective for low-cost airline tourists, which makes explicit the critical features of service quality..