The American Marketing Association defines a brand name marketing essay
Abstract. According to the American Marketing Association 2014, a brand is a “name, term, design, symbol, or any other characteristic that distinguishes the good or service of one seller from those of other sellers.” Brands can be distinguished from the more generic constructions of products and services, which can be defined as anything. The American Marketing Association defines a brand as “A name, term, design, symbol, or other feature that distinguishes the good or service of one seller from those of other sellers. The legal term The American Marketing Association defines “brand” as: a name, term, design, symbol, or any other feature that distinguishes the good or service of one seller from those of other sellers. The legal term for brand is trademark. A brand can identify a single item, a family of items, or all of the seller's items. The American Marketing Association defines a brand as: “. A name, term, design, symbol, or other feature that distinguishes one seller's goods or services from those of other sellers. Obviously this definition is relevant to a business, but it lends itself well to understanding what a personal brand is. The goal was to determine what drives two levels of loyalty: satisfied and committed. The satisfied are those who buy regularly, often out of habit, because they are satisfied with the brand's performance over a long period of time. They view the brand as trusted, reliable, with consistently good experiences and easy to buy. The American Marketing Association AMA defines a mark as a “name, term, mark, symbol or design, or a combination thereof, intended to identify and identify the goods. services from one vendor or a group.