Brand Position in the Market Marketing Essay
Shein is now the largest Chinese cross-border fast fashion e-commerce company. The e-tailing brand reaches consumers in the United States, France, Russia, Germany and other countries. Inside, download. Objective, positioning and marketing mix at BMW BMW is one of the largest luxury car companies in the world and it is easy to understand why. This premium car brand not only has high sales value, but also strong brand loyalty and an even greater profit margin than mass-produced cars Holloway, 2002. Mercedes Benz is a leading car manufacturer and marketer in the world. The company has built a strong brand image that supports its position in the industry. The company's brand image is associated with “perfection, fascination and responsibility” “Mercedes Benz: the best or nothing” par. 3. The company positions, product positioning. Gucci is an Italian luxury brand for fashion and leather goods and is, as Italy's most valuable brand, with annual sales of more than 100,000. Gucci has undergone radical changes in both design and marketing in recent years under its new creative director. , Alessandro Michele.