Various Sources in Nokia Organization Marketing Essay
This report evaluates the role that marketing managers play within an organization. Nokia Corporation is used as an example company. The market research revealed that Nokia's marketing strategy is able to attract new customers and retain existing customers. The theme was that Nokia continued production, but on the other hand lost excellent market share with the arrival of iPhone and smartphone products. Don't use plagiarized sources. Get your custom essay starting at just 11 pages. Based on the new organizational structure, Nokia aims to become innovative.