Financial Analysis for Product or Product Line Marketing Essay
The document discusses key concepts related to product management, including product support services, social responsibility, product line and mix decisions, branding, packaging, positioning and the product life cycle. It also defines service marketing and discusses strategies for marketing services. New product development, In the above example, the following can be learned about the product mix of P amp G. Product mix Length - 12. Product mix Width - 2. Product mix Depth - detergents in shampoos. Products, Strategies - The advantage of the product life cycle is that it can help you define the strategies that can be used based on the life cycle stage. So if a product is in the growth phase, then of course much of a product, which can be a physical object or a service, needs to be functional and emotional to meet customer needs and provide value, and be delivered in the way the customer requested. It should also include other specific elements, such as providing customer service. A new product is the result of a creative and unique idea that can be created. Abstract Nik, Inc. uses a brand marketing mix that is as multicultural and diverse as all the people on the planet. They ensure that there is a product for every type of customer for the type of gender, design, activity, color and price, and basically target the middle and lower class youth, which they encourage by offering new products . new products and services to sustain growth and support long-term financial performance. However, not all new product introductions help the brand overall: a TNS report shows that in the UK, 60 of new product introductions fail to deliver growth or dent companies' profits from existing products.,