Performance of Lowes Home Improvement Stores essay
Michael Porter introduced the Five Forces analysis model for assessing the key external factors affecting businesses. Home Depot's strategies address the issues shown in this Five Forces analysis. The home improvement company has been making reforms over the years to improve leadership and management to address such issues. In this article, you'll explore how Lowe's is using marketing strategies, from customer-centric branding to digital transformation, to inspire home improvement enthusiasts. Lowe's Companies, Inc. is an American multinational retail company that operates a chain of home improvement and appliance stores in the United States. Home Depot and Lowe's are the first and second highest ranked home improvement stores in the world, respectively. Combined, these two companies produced 119,000 sales for the fiscal years ended, Lowe's, Report P. 18, Home Depot, Report P. 28.