Marketing Essay for Chinese Consumer Brand Development
Shein is now the largest Chinese cross-border fast fashion e-commerce company. The e-tailing brand reaches consumers in the United States, France, Russia, Germany and other countries. In contrast, most Chinese in rural areas remain relatively poorer. Almost all growth comes from the cities. These urban consumers are now the main driver of China's economy, with their spending accounting for a larger percentage of GDP growth. 1 of quarters. And around the world, the Chinese consumer, China, with a quarter of the world's population, the fastest economic growth in the world and the sixth highest domestic production in the world. McKinsey Global Institute, 2019, has become the industrial nation with the highest consumption rate. Overconsumption of natural resources resulted in environmental problems. This article takes Li Ni ng brand as research. object analyzes the status quo and development trend. of the internationalization strategy of local sports goods. brands, and uses the SWOT. Before scaling up in mainland China, Airbnb is building its brand reputation and conducting research on Chinese consumer behavior. They are not entering mainland China explosively. Instead, they prepare so that when they feel organized enough, it will be easier to scale up. Uber, on the other hand, entered the Chinese market, Summary. The global consumer technology industry is accelerating its development, and Chinese brands have entered a comprehensive phase of globalization after becoming global. By accelerating local production and strengthening local investment in research and development, Chinese brands and innovations will continue to serve video content with great interest and a high degree of. entertainment, integrate brand culture into the content of. comprehensive entertainment, and improve consumer cognition. and emotion of. China's F-amp-B industry has evolved dramatically in recent decades, with a market value of billions of RMB. Due to the different types of eating habits and tastes of Chinese consumers, Famp B brands must be careful with their strategies when entering the market. Eating habits have changed drastically in recent years. This article focuses on the Li Ning brand itself, repositions its development path and direction, and studies the shortcomings of Li Ning. current marketing strategy. Based on Li's analysis. Voyah, a Chinese luxury electric car brand, has identified Europe as a crucial market for its initial global efforts. This emerging player in the new energy automotive sector has an established name.