Inditex company and its brand Zara essay
The case is about Zara, a clothing brand and pioneer in the field of fast fashion. Zara was owned by Inditex, a publicly traded company that also owned other popular companies. From its origins in Galicia, Spain, the fashion industry changed rapidly. With the annual turnover of Inditex, the leading practitioner of fast fashion, is now the. Through its flagship brand Zara, Inditex has revolutionized fashion retailing through its promise to design, produce and deliver groundbreaking clothing in the realm of Zara Brands, a world where fashion and innovation collide in an endless dance of style. This fascinating blog post takes you through Zara's international expansion strategy: introduction. Zara, the main division of the Inditex Group, located in the Spanish city of Arteixo, is one of the most influential clothing retailers in the world. Founded by Amancio Ortega, who was the first CEO and still largely participates in the life of the company, and his wife Rosalia Mera, the company has grown. Inditex, Zara's parent company, had a market capitalization of an impressive 73. This substantial valuation underlines Inditex's influential position in the market. Zara's worth. As Zara's value rose to nearly 10%, Zara's parent brand, Inditex, published a statement on their website reaffirming the company's labor policies. Inditex Group stated that they “take a zero-tolerance approach to forced labor of any kind and have strict policies and measures in place to ensure this does not occur anywhere in our supply chain.”.