Microenvironment of Hsbc Group Marketing Essay
Nodding and smiling are common greeting gestures, while only your Chinese counterpart may initiate a handshake. Handshakes are not that important and brief eye contact is recommended. Exchanging business cards: When meeting new business partners, exchanging business cards is seen as an extension of the individual. Different segments will have different marketing mix strategies to meet consumer needs. Moreover, Dior also focuses on a specialized sub-segment. Special product is produced by Dior to satisfy this small group. 5. Positioning. Dior's marketing mix strategy differentiates the consumer point of view. Product features; Micro-environment is like your immediate circle of friends and family and has a direct influence on your daily life. These are factors that are close to a company, such as customers, competitors and suppliers, and that influence daily business operations. The macro environment, on the other hand, resembles the broader society of which you are a part.