The Benefit of Using Integrated Communication Mix Marketing Essay
The use of creative design integration allowed HP to acquire a trendy brand image that could attract a youthful market. They used animations such as hand gestures that represented: Let's begin. Take a handful of research and grab these ingredients: Now throw that in a blender. You have the ingredients for the marketing communications mix. Five categories make up this mix. When used correctly, your target group will see the value of your product and services. Then they become customers. The evolution of integrated marketing communications. The concept of integrated marketing communications has been around since the 1990s, when modern forms of communication became more dynamic. The ability of computers to keep records made it possible for marketers to understand purchasing. There are several benefits of integrated marketing communications, mostly related to how customers perceive and understand your company or brand's message. Consistency: Consistent. When people think of drinks, they usually think of Coca-Cola. The major integrated marketing communication tools used by Coca-Cola Company are advertising, public relations, sponsorship and sales promotion. The perfect mix of different tools and their implementation in life is one of the main secrets of the company's success. Environmental factors have a significant influence on our strategic decisions. More importantly, environmental factors play a role in marketing communications with the public and influence the formation of the brand and brand image. Tsikirayi, Muchenje and Katsidzira, 2013.