Easy Jet competitive advantage Tourism essay
Figure One: Position of Easyjet and Ryanair in the Global Low Cost Airline Market Source: This article analyzes the business and competitive strategies of Ryanair and Easyjet. However, Easyjet is one of the successful European 'no frills airlines'. The airline was founded by a Greek man named Stelios Haji-loannou. A concept that led him to found the airline was based on the fact that customer demand for short-haul air transportation is price elastic. This can be translated into the sense that flight costs are reduced. According to Ryan Air. Annual. fixed assets have been increased. 9674. euros during the period which is a good.