Country of Origin Influences on Malaysian Consumers essay
In Malaysia, at least nine consumers prefer global brands when it comes to baby products – baby wipes, diapers 90 and baby food formulas 87. Other categories where Malaysian consumers showed low preference for local brands include feminine care products 15 pet food 14 vitamin supplements 16 and skin, This influence of the COO of a product's country of origin on consumer evaluations is one of the oldest and most persistent concerns in international marketing Koschate-Fischer et al. 2012. Country of origin influences product evaluation by consumers. 8 consumers in Britain check where their food comes from from Elementar UK research, 2017. Country-of-origin effect and consumer ethnocentrism: Romanian consumers' brand perception of a Danish beer brand DOI: 10.4018 978-1-5225-7906 - 9.ch003Introduction. The growing impact of globalization has had a profound effect on emerging markets. Likewise, the impact of globalization on numerous markets has attracted the attention of many researchers to study the issues that influence consumer preferences, attitudes and behaviors towards local and global brands. Diamantopoulos et al. 2019, When countries differ in the perceived quality of their products, the CO2 labeling of the country of origin influences consumer choice. While the influence of nationalism on perceived quality has been good. The country of origin of a product is an extrinsic signal that Thorelli et al. 1989 influences consumer perception. Consumers' willingness to pay for production features of cotton clothing. The country-of-origin effect, COO, is one of the most controversial areas of scientific marketing research, as the results of some studies lead to different conclusions about the COO and its impact on consumer attitudes and behavior. The purpose of this study is to investigate the impact of the COO effect on consumer attitudes towards a product,