Ikea Company Consumer Behavior Marketing Essay
Consumer behavior in marketing is the study of why and how people and organizations make decisions while purchasing, consuming, and disposing of goods, services, and ideas to meet their needs; Understanding consumer behavior and adapting to local markets has been fundamental to IKEA's global success. By investing in substantial research and analysis, IKEA tailors its products, marketing strategies and shopping experiences to the unique demands and preferences of each market. IKEA conducts extensive consumer research. According to an article in The Guardian, the US is throwing alone. mattresses per year, but facilities are available to recycle them. Consumer behavior is once behind this.