Effect of Demographics on Impulse Buying Essay
The impulse purchases cause an emotional lack of control generated by the conflict between the immediate reward and the negative consequences that the purchase may cause, which can lead to compulsive behavior that can become chronic. The results showed that demographic factors, such as disposable income and age, are related to most impulse purchasing indicators and to the impulsivity collective. Hypothesis one revealed that demographic factors age, gender, income, marital status, occupation, and education simultaneously influence consumers' impulse purchasing behavior. SPSS Statistics Software was used to analyze the data to find out the impact of emotional intelligence, age, gender and average monthly expenses on the. Consumer behavior analysis needs to be studied in a more holistic way to understand what factors lead consumers to buy impulsively. The primary purpose of this is that impulsive buying behavior is a phenomenon that affects many consumers and has several psychological and economic implications. In this literature review, the authors explore the definition. The purpose of this study was to: Firstly, determine whether model personality traits and visual merchandising determine impulse buying tendencies, and to determine whether they do. The effect of a negative affect on impulse purchasing is ambiguous in the literature. One line of research shows that stress response Youn and Faber, 2000 and self-gifts are used to H15: There will be a mediating effect of perceived risk between visual appeal and impulse purchasing decision. In summary, based on the SO-R model, the factors that influence Chinese consumers.