How Toyota Handled the Recall Crisis Essay
By collecting and analyzing the perspectives of public relations PR managers and professors regarding the Toyota recall crisis, this study attempts to evaluate. By collecting and analyzing the perspectives of PR executives and professors regarding Toyota's recall crisis, this study attempts to evaluate: Toyota announced that it has found a way to solve the accelerator pedal problem and that the new will order parts for dealers to repair recalled cars. One meeting discussed The Toyota Crisis: An Economic, Operational, and Strategic Analysis of the Massive Recall. Objective - This article aims to provide an in-depth analysis of the. Written for use in a global strategy course, the case focuses on the strategic, structural and cultural challenges underlying Toyota's accelerator. In addition, we surveyed the media, both online and in print, covering the Toyota recall crisis, and screened scholarly articles that provided analysis of the crisis, for example Andrews et al. 2011. Toyota, the largest car company in the world and a global benchmark for quality and continuous improvement, seriously stumbled. They faced a recall crisis the likes of which they had never seen before. Mr. Akio Toyoda, President of Toyota and grandson of the founder, was called to testify before the Committee on Judiciary of the US House of Representatives.,