Organizations General and Competitive Environment Marketing Essay
The organization discussed in this article is Apple Inc., which is among the best companies in the world. The competitive environment of the company will be analyzed using Porter' Forces to provide a clear picture of the factors that influence productivity. According to Calanog 2019, Porter's Five Forces provide a: Competitive Intelligence is known as a systematic and ethical program for collecting, analyzing and managing information about the current and future behavior of competitors, suppliers, customers, technologies, government, acquisitions, market and general business environment Sapuan, et al. 2013