A Marketing Essay for Multinational Automobile Manufacturing
To gain a strong foothold in China's fiercely competitive automotive market, OEMs must champion customer-centric principles and apply them to every aspect of the automotive industry. The automotive industry consists of companies and organizations involved in design, development, manufacturing, marketing and production. sales of passenger cars; Experts say that in the United States, India will surpass the car volume of all countries of the world with millions of cars plying on the roads. Currently, one percent of India's automotive industry consists of small cars, topping the list of any other country in the world. The Chinese car market has developed rapidly over the past decade, and the changes introduced by COVID have made even greater changes. Sales dropped dramatically at first, but in the second half of the year there was a strong rebound and strong growth in the NEV new energy vehicle market. We are now at the beginning of a comprehensive approach to understanding the strategies that multinational corporations use to compete successfully. A founded German car manufacturer is now one of the largest car companies in the world. VolkswagenAG. Business Enhancer, Marketing Essay, ≈, APA. Sustainability is currently one of the most important issues in all media and in society as a whole and is increasingly discussed in science from different sides and areas. Sustainability is becoming increasingly important, especially for the automotive industry, due to corporate scandals in the past and topics such as electric motors and lightweighting,