Customer Bank Selection Criteria Marketing Essay
For appropriate positioning in the exporting SME market, banks not only need to be aware of their bank selection criteria, but also need to be aware of their different segments. The current study attempted to identify the bank selection criteria of exporting SMEs and segment them accordingly. To plan an appropriate marketing strategy for attracting new customers, commercial banks must identify the criteria on which potential customers determine their banking choice decision. The study aims to investigate the bank selection criteria used by students in Bahrain. Total, age, Based on the literature review presented above, the researchers consider the following hypotheses: H1: Demographic factors age, gender, personal marital status, salary, salary scale influence the decision to take out a loan. H2: Service Quality Store design, customer service influences the decision to take a loan. Erol et al. conducted a study in 1990 to determine the bank selection criteria used by customers of conventional and Islamic banks in Jordan. Overall, the factors that scored high were fast and according to Aziz 2006, the Islamic banking sector is on the rise. Malaysia is growing in terms of assets at an average rate per year. In the first. seven months 1. Selection criteria in retail banking: an analysis of trends. Journal of Strategy, 1 13-27. DOI: 10.1080 0965254032000171882. Project: Decision making in financial services. Ranking customer priorities when selecting commercial banks is essential for devising bank development strategies. The purpose of this article is to implement a fuzzy analytical hierarchy process of FAHP multi-criteria decision model for customers' selection of commercial banks. It is claimed that six criteria and five Bahrain retail criteria for banks are helpful in identifying the right marketing strategies needed to attract new customers and retain existing customers. The issue of bank selection process attracted much attention in the bank marketing literature, mainly in the US and some in Europe and other regions Lee and Marlowe, 2003 Almossawi. Although the banking sector is increasingly focusing on sustainability, the market share of ethical banks remains small. This study applies models of ethical decision making to investigate the reasons why customers choose conventional over ethical banks, and vice versa. First, a banking model, Journal of Bank Marketing, 25 3, Decision-making criteria and. The study found that religion has a significant influence on customers' banking choices,