Factors influencing consumer purchasing behavior essay
Conclusion. Organizational purchasing behavior is a complex process involving multiple stakeholders, factors and impacts. It depends on the internal culture of an organization, but also on the external culture. This abstract examines consumer behavior regarding Nike shoes. Specifically, the elements that influence purchasing choices are examined, including brand loyalty. This study provides a systematic review of consumer behavior in online retail, based on a literature review of online consumer behavior in the field of marketing and business, published in. The purpose of this study is to determine the factors that influence consumer purchasing behavior towards food products. in Selangor. Consumer behavior consists of four factors: cultural, social, personal and psychological factors. These factors influence consumers' purchasing behavior towards Malaysian local brands. Data was collected. The objectives of this study are to find out the factors influencing the purchasing behavior of young consumers towards green products in India and to develop a theoretical model in this context. The data was collected from respondents and analyzed through exploratory factor analysis using principal components method.